About Us

What really has to happen for you to get the profitable referrals you have dreamed of?

On February 3, 1988 a new brand of network was born—one that addresses the communication and conviction needed for a person to be proud to make an endorsement. CEO Network, Inc. began with 33 people in Dallas, Texas who were committed to being proactive and find referral opportunities for each other.

Having researched referrals for more than ten years, Genie Johnson Fuller, launched CEO Network and began training the members in powerful communication skills to spearhead outstanding results—referrals that lead to easy sales. Because the members developed exemplary sales revenue through the referrals exchanged, the concept quickly spread thoughout the Dallas-Fort Worth Metroplex and, in 1992, to other cities across the United States.

Working with thousands of successful business leaders, scrutinizing their networking and referral techniques, Genie Fuller developed a methodology to generate profitable referrals to greatly increase revenue. With her teaching, professionals and entrepreneurs realize that getting referrals is a learned skill and they control their own business development.

Fuller further developed training seminars for professional and financial service firms, as well as sales companies in a broad range of industries. Now, with partner Margaret Wolford, who brings years of business development expertise from the banking community, they have perfected a philosophy and delivery system to give nearly everyone whose business benefits from qualified referrals the skills to mushroom revenue and enhance shareholder wealth.